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Business Model Gameference
Saturday, February 19, 2011 from 1:00 PM to 6:00 PM (PST)
San Francisco, CA
Please join us for the
|[EXPERIENCE]||We'll form teams as we play a multi-level game ...|
|[OUTCOME]||... through which we'll learn advanced business model design approaches ...|
|[IMPACT]||... while competing to develop the best Social Enterprise business models.|
Alexander Osterwalder, Business Model Innovation thought leader and author of best-seller Business Model Generation,
Karen Herzog, Systems Innovator at Valley Design Group and Communities of Care Pioneer at Sophia's Garden Foundation,
Lisa Kay Solomon, Experiential Design Facilitator and Professor of the California College of the Arts Design MBA "Innovation Studio",
Amy Barr, Principal at A2B Strategy and the original Business Model Design Mentor at Hub Bay Area , and
Julian Keith Loren, Co-Founder of the Innovation Management Institute and Game-Based-Event Innovator.
Who Should Come?
Business Model Gameference is not just for Social Entrepreneurs or other Entrepreneurs. It benefits ...
- Executives, managers, and business leaders
- Intrapreneurs, pioneers, and change agents
- Innovators, designers, and product managers
... from all industries and sectors. Business Model Gameference is one of the quickest and least-expensive ways to sharpen your business model, service model, or industry model design skills!
Tell Me More
What could you do with amazing business model design skills?
- Start a disruptive and wildly-successful new company
- Make your boss' jaw hit the floor
- Be a global-impact agent of positive change
- Terrify your competitors
- Baffle would-be copycats
- Introduce innovative products, services & technology with greater ease and bigger returns
- Enjoy higher rates of return on innovation investment than any other innovation category (per BCG + IBM studies)
To get these results you'd actually need a few more things:
- A great team with diverse experience and training
- A great set of tools to help you explore the many facets of a business model and keep them all in view as you flesh out your design
- A great passion for exploration, driving you to find many alternatives before selecting a solution.
- A great group of rigorous critics who can scrutinize your business model design from many angles and help you improve it
Alex's Business Model Canvas provides the tool we need. The rest of the elements—diverse teams, broad exploration, and rigorous critique—will be provided through multiple levels of game play. Business Model Gameference will be fun, challenging, and unforgettable. You will forge lasting professional relationships with teammates and worthy opponents as you quickly hone your business model design skills.
Six months ago, Alex and Julian hosted a Business Model Camp at Hub Berkeley. Attendees redesigned complex, real-world Social Enterprise business models (triple bottom line, targeted at the sparse-infrastructure regions in the developing world, etc.). Using these business models provided a level of challenge that was great for team-based learning and represented humanitarian and social causes that were easy to get excited about and rally behind. Of course, this was also a tremendous boon to Social Entrepreneurs who had their business models redesigned by a diverse group of professionals. There were clearly the seeds of a winning event model!
During the intervening months Alex has been working on improving business design techniques for Social Enterprises, and Julian has been working on game-based events that teach advanced design and team-building approaches (for example, HealthGamesCamp SF in December). They're now ready and excited to present Business Model Gameference. Please come join the game!